it really does exactly as it says, gives the 'white' effect where you choose to have it. No pungent smell, has great hold, and washes out without residue or any hard straw feeling. My hair is now how I like it and in better condition than before. Highly recommend this product. Seller is reliable and punctual, often early with delivery.

Order well received, the red pot is just less bright than in the photo. The green pot is beautiful!!

Was very good at keeping my hair held back, and did a better job colouring it than the spray I also bough.

Made my hair incredibly stiff too, which is what I wanted but might not be everyone's goal.

Washed out incredibly easy in the shower but was not effected by the rain.

Love it, adds a bit of wow factor
To sons hair! Shows up really well even though his hair is really dark. Little
Goes a long way.

It arrived promptly and couldn't wait to try it, although a little sceptical about how effective an instant dye would look.
After just a couple of minutes, I went from my natural dark blonde to a light silver/grey. Just like on the pictures.
All you need to do is get a small amount and rub it into your hands like most hair styling products, then run through your hair. Use less for a more subtle effect or use more and go through a couple of times to really make it pop.
Perfect for fancy dress, cosplayers, the theatre, or if you just fancy rocking the silver fox look for a night out.
It washes out really easy too. Having said that, try to avoid getting your hair wet while out with it on. It might run down onto your skin or clothes.